How to Display Different Types of Wigs in Salons: Length, Texture, and Material

Proper wig presentation is more than just visual appeal. The way wigs are displayed can directly affect their longevity, ease of styling, and the overall customer experience. From long and curly styles to synthetic fibers and human hair units, each wig type requires thoughtful handling. Here are key tips for salons and retailers to optimize their display strategy.

Why Display Matters for Wig Length and Texture

Wigs come in many styles, and each reacts differently to gravity, touch, and time. Long wigs tend to tangle faster, while curly wigs can lose their shape if hung poorly. A good display protects the wig’s integrity while helping customers easily browse, compare, and try them on.

Display Recommendations by Wig Type

1. Long Wigs

• Best Display: Use mannequin heads or tall wig stands
• Why: Prevents tangling and keeps the fiber stretched evenly
• Extra Tip: Allow the wig to hang freely without touching shelves or crowding other wigs

2. Short Wigs

• Best Display: Counter-height mannequin heads or tiered racks
• Why: These take less space and are less prone to tangling, so tighter displays are acceptable

3. Curly or Wavy Wigs

• Best Display: Velvet-coated wig hooks or deep-set wig racks with spacing
• Why: Prevents curls from flattening and helps preserve bounce and shape

4. Straight Wigs

• Best Display: Wall-mounted hooks or hanger-type display racks
• Why: Hanging straight wigs vertically helps avoid creases and maintains a clean fall

5. Human Hair Wigs

• Best Display: Use closed glass display or dust-free environment
• Why: Keeps dust and moisture out and maintains hair softness
• Extra Tip: Rotate display wigs to prevent long-term UV exposure

6. Synthetic Wigs

• Best Display: Lightweight plastic stands or open racks
• Why: Less delicate than human hair, synthetic wigs can handle open-air exposure better

Improve Trial Experience with Clear Display Design

Make sure each wig style is accessible for customer interaction. Include a clean mirror, try-on area, and signage that highlights material and care instructions. Good signage reduces staff interruption and increases buyer confidence.

Final Thoughts

Different wigs need different display strategies. By adjusting your layout to the wig’s characteristics, you not only extend product lifespan but also create a polished and welcoming shopping experience for your clients. Well-presented wigs don’t just look good. They sell better too.